Kabbee launches #TubeFreeFriday Campaign to Help Londoners

Press release for immediate release – Thursday 27th November 2014

Tube busy

Kabbee, London’s leading licensed minicab comparison and booking app, has launched a free cabs campaign named #TubeFreeFriday, giving journeys away for free, in a bid to help Londoners avoid the tube cram caused by MasterCard’s #FareFreeFriday.

After hearing that last Friday’s #FareFreeFriday attracted record numbers of tube travelers, Kabbee is launching #TubeFreeFriday, to give away 100 free journeys using the code TGIF20, and double miles via its loyalty programme ‘Kabbee Treats’ for journeys booked on Friday 28th November 2014.*

Kabbee is London’s leading minicab app, helping over 500,000 users get around the city via a mighty minicab.  Its users generate 1,000 quotes per minute for over 70 of London’s best minicab fleets.  During peak commute times, Kabbee sees a 29% uplift in bookings, on average.**

Justin Peters, London-born Founder and CEO of Kabbee, comments on launching the campaign: “We’re big believers in giving Londoners as much choice as possible, and by launching #TubeFreeFriday, we’re giving commuters another cost-effective option to avoid the big tube squeeze this Friday.”

Kabbee users who take a minicab during Friday 28th November will receive double miles, via the Kabbee Treats programme, which launched earlier this month.  Users will be entitled to a selection of rewards, based on how many miles they have earned via Kabbee over a three month period. Kabbee’s users can earn more miles by referring a friend, by upgrading to a premium car for their journey, or booking a minicab this Friday.

The loyalty programme rewards passengers with ‘miles’ for every journey, which convert into treats from Kabbee and some great brands such as, Naked Wines, Pact Coffee, Hubbub, Housekeep, LOVESPACE and La Gourmandina.

Kabbee Treats also includes a full refund for late cabs as part of its ‘5 Minute Punctuality Promise’***, an upgrade to a premium car and free credit to say thank you to loyal users.

Kabbee has recently launched its GPS live plotting technology that reduces waiting time for London’s everyday heroes up to 14 minutes on average, and cuts dead mileage for cabbies in half.

*Please see T&Cs here:

** Based on journeys booked via Kabbee from Monday to Friday 7-9am and 5-7pm Jan-Nov 2014

***Please see full T&Cs here:



For more information please contact the Kabbee press office at Sense Communications at or call 0203 551 3954.

Notes to Editor

About Kabbee:

  • Kabbee lets users instantly compare quotes from more than 70 leading London fleets – based on time, location and type of car – and then book and pay by cash, card or pre-paid account. This saves passengers time and money and increases fleet efficiency.
  • Kabbee was launched in June 2011 and has had more than 500,000 app downloads to date.
  • Kabbee has recently launched its ‘Kabbee Treats’ loyalty programme, which rewards its users with goodies from Kabbee and some great brands such as, Naked Wines, Pact Coffee, Hubbub, Housekeep, LOVESPACE and La Gourmandina. The app’s top users will be entitled to a selection of rewards, based on how many miles they have earned via Kabbee over a three month period. Kabbee’s users can earn more miles by referring a friend, or by upgrading to a premium car for their journey.
  • Kabbee incentivises its users to earn credit with its Free Cabs programme. By simply sharing their referral code the user gets £10 free credit for any friend who makes their first new account booking and their friend will automatically get £10 free credit too! Please refer to full T&Cs.
  • Kabbee won the UK Mobile App & Design Awards for ‘Best Startup App’ in June 2014.
  • Kabbee was recently named as a ‘Future 50 Brand’ by Real Business, for being one of Britain’s most exciting and disruptive new businesses.
  • Kabbee’s CEO was awarded Bronze for Small Business Entrepreneur of the Year for the Great British Entrepreneur Awards.
  • Kabbee won Bronze for ‘Best Travel & Tourism App’, as voted for by The Appys Awards 2014.




Name our hero!

#NamreOurHero image

Competition Outline

The Name Our Hero competition will run from 17th November to Sunday 30th of December, 2014, and will be run in two parts.

The prize for suggesting the winning name will be £25 Kabbee credit and tickets for two to Broadgate Ice rink. The prizes are non-transferrable.

Part One – Promoted Facebook Post – Submit Names

Kabbee will run a promoted post from 9am on 17th November to midnight on 23rd of November, 2014.

The post will ask the audience to suggest names for London’s hero in the comment section.  Users will then be able to vote for their favourite name by liking other people’s name suggestion comments. There is no limit on the number of likes a single person can make.

The post will close at midnight on the 23rd of November. The five names with the most likes and engagement on a comment at this time will be chosen to take part in Part Two of the competition.

Part Two – Promoted Facebook Post – Vote for names

Part Two of the campaign will run from 9am on the 24th November to midnight on the 30th of November.

Kabbee will create a post announcing the top 5 names and users will be asked to vote for their favourite one.

Voting will be done by users writing their favourite name in the comments section under the post, limited to one vote per person.

The name with the most votes when the competition closes at midnight on the 30th November will be deemed the winner.

Kabbee will announce the winning name on the 1st of December by posting a photo of the hero and his official name, and tagging the winner in the post.

Kabbee will then DM the winner, congratulating him/her on their win, and asking for contact details to arrange the prize.

If there is a tie or the name is not in the spirit of Kabbee, a name from those suggested will be chosen at the discretion of Kabbee management.


1. The Promoter/Business: Kabbee

2. Employees of Kabbee (past or present), their family members or anyone else connected in any way to the creation of the competition shall not be permitted to enter.

3. There is no entry fee and no purchase necessary to enter this competition.

4. Route to entry for the competition and details on how to enter can be found via

5. Closing date for entry will be midnight on the 30th of November 2014. After this date/time no further entries to the competition will be permitted.

6. Kabbee is not responsible for any entries that are not received for whatever reason.

7. Kabbee reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of Kabbee’s control. Any changes to the competition will be notified to entrants as soon as possible by Kabbee.

8. Kabbee is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.

9. No cash alternative to the prizes will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.

10. The winner will be notified by email and/or via Facebook within 28 days of the closing date. If the winner cannot be contacted or does not claim the prize within 14 days of notification, Kabbee reserves the right to withdraw the prize from the winner and pick a replacement winner.

11. Kabbee’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.

12. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.

13. The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.

14. The winner agrees to the use of his/her name and image in any publicity material relating to this competition. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.

15. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or any other Social Network. You are providing your information to Kabbee and not to any other party.


Win over £700 worth of prizes with Kabbee Treats!

To celebrate the launch of our loyalty programme, Kabbee Treats, we’re offering a combination of exciting prizes to make your lives easier.

From a range of fine wines to fresh food hampers, returning to a spotless home or a comfortable hotel stay after a busy week, we’ve partnered with popular brands to give you the chance to win over £700 in luxury prizes, to enhance your life in London.

Kabbee Treats

Find out more about our selection of luxury prizes below:

  • – Luxury two night’s stay at a UK hotel worth £200
  • Naked Wines – Off the Beaten Track Mixed Case of 12 fine wines worth £127
  • Housekeep – A sparkling clean house for a month worth £100
  • LOVESPACE  – Extra space at home with a storage collection worth £50
  • – Fresh food hamper delivered to your doorstep worth £50
  • La Gourmandina – Delicious Italian brunch for two worth £40
  • Pact Coffee – Freshly roasted coffee delivery service for a month worth £90
  • Kabbee – Free credit to book your minicab via the app worth £50

You can enter our competition here:


Full terms and conditions:

The competition closes at midday on Monday 15th December. Only one winner will receive the selection of prizes listed. Entries must be aged 18 and over, and reside in the UK.

Prize: £200 gift voucher for any hotel

  • Entrants must be aged 18 or over.
  • The prize will be in the form of a £200 gift voucher that can be spent on any of our hotels.
  • The voucher is valid for 1 year after creation date.
  • The voucher can be redeemed by calling our specialist concierge service on the telephone number detailed on the voucher.
  • The voucher is non transferable & non refundable.


Naked Wines

Prize: Off the Beaten Track Mixed Case (12 wines) worth £127

  • Only for UK residents aged 18 or over.
  • One entry per person.
  • Open to existing users.
  • They cannot be combined with any other offer or promotion.



Prize: Coffee delivery for three months worth £90

  • One entry per household.
  • Open to Pact customers.
  • We reserve the right to suspend or cancel introductory offers, vouchers and other promotions at any time.
  • A voucher may only be used once and may not be copied, reproduced, distributed or published in any form without prior written approval from a member of the Pact team.



Prize: Free fresh food hamper worth £50

  • Entrants must live within the M25 to be eligible for prize.
  • Delivery service is from Monday to Friday.
  • The hamper contains a hand-picked selection of seasonal products from London’s finest suppliers, including cheese and biscuits, hand-baked organic bread, a selection of London beers or bottle of Prosecco, single origin coffee, deeply decadent brownies, and seasonal fruit.
  • Any dietary requirements must be specified on order notes.



Prize: House cleaning for a month worth £100

  • One voucher per household and per customer.
  • Open to new customers only.
  • Cleans must be on a weekly or fortnightly basis.
  • 72 hours notice required before first visit.
  • You must provide a vacuum, mop & bucket.
  • You can provide other cleaning products or we can provide for £2.50 per visit.
  • No deep cleans or commercial cleans.
  • Housekeep reserve the right to cancel the booking if the home is excessively dirty.
  • £5 charge applied for cancellations within 72 hours.
  • If the customer needs to cancel or pause the cleaning service at any time they must contact Housekeep directly.
  • Subject to availability.



Prize: £50 free credit for any storage service

  • The £50 credit can be spent on any of LOVESPACE’s services – including storage and delivery.
  • The winner must place their order by the 31st January 2015. The credit will be applied to the customer’s account and must be used by the 31st December 2015.
  •  The prize cannot be used in conjunction with any other offer. See for full terms of service.
  • Collection is free and return delivery to any UK address is £7.95 for the first box and £3.95 for each subsequent box in the same order.
  • Boxes are priced between £1.95 and £5.95 per box per month (the more you store and the longer you store for, the more you save).​


La Gourmandina

Prize: Brunch for two on Saturday worth £40

  • Offer available on Saturday’s between10.30am – 3.30 pm.
  • Offer valid for three months after created.
  • Specials are not included in the offer.
  • Office includes a glass of Prosecco, a fresh orange juice (or a fruit juice in bottle) and a hot drink.
  • Winner can select brunch from the menu (any egg dish or any platter including cheese, cured meat, mixed).

Kabbee Treats – get miles ahead!

Kabbee is taking the lead in the industry, as the first cab app to launch a loyalty programme for its top users, called Kabbee Treats.

Kabbee Treats includes a range of rewards from some of London’s best-loved, emerging and existing brands such as, Naked Wines, Pact Coffee, Hubbub, Housekeep, LOVESPACE and La Gourmandina.

Earn Kabbee miles by making a journey through the app, referring a friend or booking a premium car! Will you be a Gold, Silver, or BronzeBee?

137) Loyalty Ts & Cs - 11.11.14

If you are a loyal Kabbee user, and your cab arrives more than five minutes late, you are entitled to the 5 Minute Punctuality Promise.

Please see the full terms and conditions below:

  • The ‘5 Minute Punctuality Promise’ means that where a car is not available to be boarded in the booked location five minutes after the booked pick up time, and where Kabbee is made aware of this and cannot provide evidence to the contrary, a credit for the value of the booking will be applied to the customer’s account.
  • Kabbee’s ‘5 Minute Punctuality Promise’ covers eligible bookings by customers eligible to receive Bronze, Silver and Gold user rewards.
  • Eligible bookings are those made at least 1 hour in advance and paid for using a Kabbee account (not cash or card).
  • Eligibility is defined at time of pick up not time of booking.
  • The value of the original booking will be credited to the customers Kabbee account
  • Credit awarded will be valid for two weeks from time of application
  • The credit is not exchangeable for cash or other forms of credit
  • The credit can only be used on Kabbee account bookings made by app, web or mobile web (credit cannot be used on bookings made by phone)
  • Credit cannot be mixed with other forms of payment
  • Kabbee reserves the right to preclude credits from being used on certain fleets or booking type
  • Individual credits or the overall ‘5 Minute Punctuality Promise’ scheme can be withdrawn at any time at Kabbee’s discretion and without notice
  • All credits are subject to Kabbee’s verification and discretion
  • Fleets cannot provide credit or other forms of refund directly to the customers; all claims and communications must be made to Kabbee in writing
  • Claims must be made within 1 month of travel
  • Kabbee does not accept liability for any losses incurred as a result of a car being late
  • Kabbee’s standard terms and conditions apply

Get a minicab to the catwalk and win! London Fashion Week Limited Edition Watches up for Grabs!


I bet they all arrived in style, with a premium Kabbee!


Fancy yourself as a bit of a fashionista? To make sure everyone at London Fashion Week agrees, make your show stopping entrance with Kabbee. Psst.. why not book one of our premium cabs to get there or back in extra style? Those Louboutins can’t be comfy – right?

LFW watch 1

Check out this thin time piece, it’s gorgeous.

The best bit of this trendy travel option? You can be in with a chance of winning one of four gorgeous Swatch London Fashion Week Limited Edition watches, courtesy of Kabbee.

All you have to do for the chance to win is travel with Kabbee to or from Somerset House during LFW and you’re in the draw. We like making life easy as we know it’s hard being so damn cool.

Good luck sweetie dah-lings! Everything you need to know about LFW is here.

The serious bit – Terms and Conditions

To be in the chance of winning one of four Limited Edition London Fashion Week Swatch watches,  you must book a Kabbee to or from Somerset House between 9am on Saturday 13th September and 11.59pm on Tuesday 16th September. Kabbee will pick the winners of the competition at random on Wednesday 17th September.  Lucky winners will receive an email as notification.


Kabbee Founder Responds to Inside Out London’s Feature on Illegal Minicabs

Kabbee Founder on Inside Out London

Kabbee Founder on Inside Out London

Tonight’s Inside Out London programme focused on the number of illegal minicabs in the capital.  The feature was prompted by black cabbies who said their passengers are being touted by illegal minicab drivers, who solicit would-be passengers on the streets.  This is a major issue in London, and we’re proud that Kabbee is designed to combat the problem.  As far as we are concerned, one illegal minicab is too many.

The dangers of getting into an unmarked vehicle are absolutely unthinkable, and TFL has invested a lot of money into raising awareness and educating people about avoiding the use of illegal minicabs or ‘cowboys’ as night time revelers refer to them.  This programme reveals that there is still a lot of work to be done.  One London black taxi driver said: ‘There are so many touts, we can’t get through to the partygoers as they leave the nightclubs.”  That’s rather concerning when you take into account that there were only 74 arrests for touting last year – that’s obviously not enough.  We need more enforcement against drivers who are breaking the law.

What are illegal touts doing to the minicab and taxi industry?

In London alone, there are 65,000 licensed minicabs (40% of all licensed minicabs in the UK), whose drivers do a fantastic job, helping to get millions of Londoners from A to B safely.  The behaviour of illegal minicabs, or ‘touts’ is completely undoing the great work that licensed minicab drivers do in the capital, by damaging the reputation and creating a ‘grey area’ for people who aren’t familiar with what type of transport options are safe, and which aren’t.

How can you tell if a minicab is licensed?

By law, licensed minicabs must only pick up passengers who have pre-booked a journey.  It’s as simple as that.  The only cars that can be flagged down, or taken without a booking via a licensed  office, are London’s iconic black cabs.  The Kabbee app allows people to book a minicab instantly, or to book ahead – either way, a licensed minicab arrives and the passenger receives a text message beforehand with the car’s registration plate details – there’s no room for error.  Kabbee works with over 70 fantastic fleets, who provide up to 15,000 cars to app users – all fleets have to pass a strict 30-point check, to ensure 100% safety and professionalism on every journey.

What can you do to stay safe?

In the event that a black cab or night bus is not an option, always have a minicab aggregator app on your smartphone.  You will be able to access a safe, licensed minicab within minutes.  No matter where you are in London, you’ll have access to up to 15,000 licensed minicabs, night or day.  Licensed minicab apps like Kabbee allow you to pay by card and  even pre-load your account with credit, so there’s no need to stop off at a cash machine late at night.  We always recommend that when waiting for a minicab, you stay exactly where you have specified as your pick-up point, and whilst waiting, stay with a friend, or whoever you’re out with.  As soon as a licensed minicab driver collects you, they will alert the minicab office to say they have collected you, and that you’re on your way to your destination.

How can you help?

There are a few ways that you can help yourself, and others:

  1. Never get in an unmarked vehicle, ever.  No matter how many people you are with, or what the driver says, by taking an unmarked cab, you’re encouraging the illegal behaviour, which is causing a danger to others.
  2. Pre-book a minicab before you go out or when you are thinking about heading home – don’t leave getting home to chance
  3. You can help your friends by suggesting that they download a minicab app – they’ll never be stranded with no way to get home again. (With Kabbee you and your friend get £10 free credit every time a new friend joins)
  4. Raise awareness, and act smart – when you’re out, remind friends to think before they start to head home – what’s the safest way?

Thanks for taking the time out to read this blog – it’s people like you that can spread the word to keep others safe.

Justin Peters, Kabbee CEO & Founder



Enter our ‘Stuff to do for a tenner’ competition now!

To celebrate general kindness, we are launching a competition on Facebook and Twitter to treat you and a friend to an exciting activity of your choice.

To enter our #StuffToDoFor10 competition, simply tweet or post a fun activity that both you and a friend can do with just a tenner. If entering on Twitter, you must tag @Kabbee and use the hashtag #StuffToDoFor10 to be in with a chance of winning. If you fancy your luck on Facebook instead, you need to post the fun activity on our page, add the hashtag #StuffToDoFor10 and tag the friend you’d like to include.

The tweet/post that receives the most engagement through likes, favourites, shares and retweets between 5:00pm BST Friday 29th August and 5:00pm BST Friday 5th Septemberwill win £100 worth of prepaid Kabbee credit.

There are always free cabs available and you can earn £10 Kabbee credit simply by referring a friend.  Your friend will also receive £10 towards their first account booking.


How to Refer and Earn:



The more friends you refer, the more credit you’ll earn. And with no limits on the amount of friends you invite, you could find yourself travelling for free everywhere you go.

Happy travels,

The Kabbee Team

Making Minicabs Mighty!


  • The competition will start at 5:00pm BST on Friday 29th August and will close at 5:00pm BST on Friday 5th September.
  • The prize is £100 worth of prepaid Kabbee credit.
  • The £100 Kabbee credit will be included to the winners Kabbee account during the week commencing 8th September.
  • The one customer with the most engagement (likes/favourites/retweets/shares) will win £100 worth of Kabbee credit.
  • If more than one person receives the same amount of engagement, a winner will be picked at random from these high-engaging posts/tweets.

- SeeRefer-A-Friend T&C’s here. -


Win free airport journeys with Kabbee

Win airport journeys with Kabbee!

It's home time, not moan time - win free cabs with Kabbee

It’s home time, not moan time – win free cabs with Kabbee

There’s no point in getting in having a moan when you arrive home, Kabbee has it all covered.  Minicabs can be booked via Kabbee to get you to each of London’s five airports with ease.  To make your holiday more ‘Copacabana than caravan’, make sure you get a minicab to the airport, and be in with a chance to win your next journey for free – maybe the one home!

You’ve got to be in it to win it

Every day for the next 5 days, Kabbee will select at random a Kabbee user that has booked an airport journey, and they will be rewarded with a free journey to get home!  Sweet.  You don’t have to do anything, just make sure you book ahead for your holiday airport journey, and your work is done.  The rest is up to us.

Kabbee will randomly select five users that have booked an airport journey via Kabbee between Thursday 14th August 2014 00:01 BST and Monday 18th August 2014 11:59 BST.  One winner will be picked at random on each day that the competition is active.  Each respective winner will receive an email alerting them that they have been credited £50 for their next journey booked via Kabbee.

The important bit

To be in with a chance of winning all you have to do is book an airport journey through the Kabbee app, and we will pick a winner at random each day between Thursday 14th August to Monday 18th August who will then receive £50 worth of credit. This will be credited to the winners account during or before the week commencing Monday 25th August, and after the airport journey has been booked. All 5 winners will be contacted by email and must confirm their Kabbee account email address, full postal address and confirmed airport journey reference number to claim their £50 credit.

In order to get this credit, the winners must have a Kabbee account. You can create this by visiting and registering online or by going to the App Store (iPhone), Play Store (Android), Blackberry World (Blackberry) or Windows Store (Windows Phone 8).

Please read the full app terms and conditions here.


Loyalty schemes vs price promotions

Laura Przybek, Head of Marketing at Kabbee, spoke with Marketing week about Kabbee and its recent cash back collaboration with Quidco.

Kabbee on Marketing Week

Kabbee on Marketing Week

To see the full article, please click here.


Win a Nokia Lumia Windows 8 Phone with Kabbee!

To celebrate launching the Kabbee app on Windows Phone 8, we’re giving you a chance to win a Nokia Lumia Windows Phone 8 handset.

Kabbee is inviting its lovely users to spread the love by getting active with the app’s in-built ‘Free Cabs’ programme, which allows you to earn credit every time one of your nearest and dearest downloads the app and books a cab.

All you need to do to be in with a chance is refer a friend over the next two weeks using our ‘Free Cabs’ programme, if your friend makes a booking with Kabbee you’ll be in the prize draw!

The person who gets the most friends booking minicabs journeys via Kabbee over a set 14-day period (from 6am on Friday 20th June 2014) will win the brand spanking new handset. Get booking, good looking!



Competition closing date: Friday 4th July 2014

Please see the full T&Cs.

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