17Nov

London’s First Ever Official Hero is Unveiled, as Designed by Real Londoners

London Hero (Lower res)

 

Kabbee, London’s leading licensed minicab comparison and booking app, is celebrating the busy lives of its users and other Londoners, by embodying the super human powers they wish they had, to create London’s first ever official hero.

Unlike other major cities, London has never had its own superhero.  For this reason, Kabbee has taken it upon itself to bring one to life, by asking Londoners what super human powers would make living in London easier.

The survey of 1500 Londoners revealed that the top five super human powers that city dwellers wish they had were:

  1. On-body thermostat – for those sticky tube journeys
  2. Water repellent – no more umbrellas
  3. 360 degree vision – never miss a thing
  4. Ability to reshape – squeeze into tight spaces
    1. Capability to part crowds – say goodbye to hold ups

When asked if London’s official hero should be male, female or unisex, 51 percent of the city said male, compared to 30 percent who said female, and 18 percent weren’t bothered either way.

Despite the fact that 7 in 10 people now own a Smartphone*, on-body 4G wasn’t one of the super human powers that was chosen, nor was renewable energy, so London’s official hero will still need his phone charger.

Justin Peters, London-born Founder and CEO of Kabbee, comments on creating London’s first hero, based on real Londoners: “London’s hero has been created to celebrate the lives of busy Londoners – the real heroes, who, against all odds, succeed in one of the most over-populated and expensive cities in the world.

”I’m sure, like me, many Londoners dreamed of being a superhero when they were younger, and now they have played a part in creating one for their city.”

When asked which superheroes Londoners like most, the top five were:

1) Superman (23%) from Kansas, USA

2) Batman (19%) based in Gotham City, NYC, USA

3) Cat Woman (14%) based in Gotham City, NYC, USA

4) Wonder Woman (13%) originally from Paradise Island, a secluded island

5) Spiderman (12%) was born in New York

Kabbee’s users generate an average of 1000 minicab journey quotes via the app every minute, helping them to get from A to B quickly, easily, and for the best possible price.  Kabbee puts over 70 of London’s best licensed minicab fleets at the fingertips of more than 500,000 Londoners.

Kabbee has recently launched its GPS live plotting technology that reduces waiting time for London’s everyday heroes up to 14 minutes on average, and cuts dead mileage for cabbies in half – making minicabs mighty, and giving every Londoner their own superhero getaway car.

London’s first official hero has everything he needs to live, work, and have fun in the city, but he’s not yet got a name.  Want to name him? Get involved on Kabbee’s Facebook page or on Twitter using #NameOurHero.

*72% of adults in the UK have a Smartphone, according to Deloitte Consumer Report, published in March 2014. 

-Ends-

For more information please contact the Kabbee press office at Sense Communications at kabbee@sensecommunications.co.uk or call 0203 551 3954.

 

Notes to Editor

About the survey:

  • Kabbee asked 1500 adults in London what super human powers they wish they had to make their lives easier, via an omnibus survey between 01.10-08.10

 

About Kabbee:

  • Kabbee lets users instantly compare quotes from more than 70 leading London fleets – based on time, location and type of car – and then book and pay by cash, card or pre-paid account. This saves passengers time and money and increases fleet efficiency.
  • Kabbee was launched in June 2011 and has had more than 500,000 app downloads to date.
  • Kabbee has recently launched its ‘Kabbee Treats’ loyalty programme, which rewards its users with goodies from some of London’s best-loved brands such as LateRooms.com, Naked Wines, Pact Coffee, Hubbub, Housekeep, LOVESPACE and La Gourmandina. The app’s top users will be entitled to a selection of rewards, based on how many miles they have earned via Kabbee over a three month period. Kabbee’s users can earn more miles by referring a friend, or by upgrading to a premium car for their journey.
  • Kabbee incentivises its users to earn credit with its Free Cabs programme. By simply sharing their referral code the user gets £10 free credit for any friend who makes their first new account booking and their friend will automatically get £10 free credit too! Please refer to full T&Cs.
  • Kabbee won the UK Mobile App & Design Awards for ‘Best Startup App’ in June 2014.
  • Kabbee was recently named as a ‘Future 50 Brand’ by Real Business, for being one of Britain’s most exciting and disruptive new businesses.
  • Kabbee has recently launched its ‘Kabbee Treats’ loyalty programme, which rewards its users with goodies from some of London’s best-loved brands such as LateRooms.com, Naked Wines, Pact Coffee, Hubbub, Housekeep, LOVESPACE and La Gourmandina. The app’s top users will be entitled to a selection of rewards, based on how many miles they have earned via Kabbee over a three month period. Kabbee’s users can earn more miles by referring a friend, or by upgrading to a premium car for their journey.
  • Kabbee incentivises its users to earn credit with its Free Cabs programme. By simply sharing their referral code the user gets £10 free credit for any friend who makes their first new account booking and their friend will automatically get £10 free credit too! Please refer to full T&Cs.
Share this Story

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

© Copyright Kabbee 2014, All Rights Reserved