Kabbee shortlisted for Growing Business Awards 2015!

Growing Business Awards

We are delighted to announce that Kabbee has been shortlisted for the Growing Business Awards in Young Company of the year category.

A representative from the Kabbee team will now attend a face-to-face judging on Thursday 8th October at a selected venue in London. Once all the judging has been completed, the winners will be announced at the sparkling awards ceremony on 26th November 2015. Kabbee is really hoping for a win this year, after making the shortlist in the Brand Builder category at the 2014 awards.

Kabbee will be up against the following shortlisted companies at this year’s awards:

  • Outlook Publishing
  • truRating
  • Ormsby Street
  • Appear Here

Good luck to all this year!

The Kabbee team


Ultra Low Emission Zones in London – A Minicab and Taxi Industry White Paper

This White Paper presents key recommendations in response to Transport for London’s proposed introduction of an Ultra-Low Emission Zone in London, based on an industry roundtable discussion between key private hire & taxi industry stakeholders.

Summary of agreements

  • The concept of cleaner air presents several social benefits, so all parties agree on the importance of introducing an ULEZ in London.
  • The current ‘cliff-edge’ TfL ULEZ policies will affect 65,000 minicabs and 23,000 black cabs.  A phased approach whereby plans are tested, and iterated based on learnings is a must to ensure business as usual for existing fleets and drivers.
  • There is a level of nervousness around the 2018 / 2020 targets, due to lack of charging infrastructure and suitable vehicles available. This nervousness is felt by green car manufacturers (who can’t supply cars with inadequate charging infrastructure), fleets and operators (who can’t commit to buying green vehicles until the charging infrastructure is confirmed, or in place).
  • Financial loss caused by the transition to be ULEZ-ready is a big concern for existing minicab and black cab fleets.
  • Government support and subsidisation of a ULEZ transition for existing fleets is unclear, and therefore, unsupportive during these important planning stages. One way government could support is to offer vehicle upgrade loans.
  • There is not enough regular communication from TfL on the ULEZ process, plans or insights to private hire and black cab license holders, or fleet operators.
  • The ULEZ penalty price plans for non-compliant domestic vehicles are too low.

Industry Key Recommendations

Below are a range of key recommendations to be considered by TfL during the policy planning stages for London’s Ultra-low Emission Zones.

1) A phased approach – An initial target of 2018 for fleets to become ULEZ-ready is not physically possible.  Instead, the transition should be phased over a 2 year period, with clearly presented support from TfL.

2) Improved charging infrastructure – Existing charging infrastructure in London is not yet sufficient for the recharge of London’s existing electric vehicles that currently serve London’s passengers, before the introduction of ULEZ.  The charging infrastructure plans must be in place, and communicated to all industry stakeholders, to provide minicab and taxi operators with the confidence they need to make a decision to buy a green vehicle.

3) Government support and subsidisation – There must be clear support and subsidisation options made available to all minicab and black cab operators as soon as possible, to enable fleets and individuals to make the best decisions for the future.

4) A dedicated ULEZ communication hub – A TfL-owned regularly updated communication channel for all stakeholders affected by London’s ULEZ should be made available, for proactive and reactive communication between drivers, fleet operators, manufacturers, charging infrastructure providers and other affected / affecting stakeholders

5) Improved green vehicle innovation and supply – Supply of green vehicles is not currently sufficient to respond to the demands created by the ULEZ plans in 2018 / 2020 – more innovation and better supply of green vehicles that are the right size to serve the minicab and taxi industry should be a key and immediate focus.

If you’d like to share your comments on the ULEZ plans, or wish to get involved with future discussions, please contact Kabbee’s press team at kabbee@sensecommunications.co.uk.


Airport passengers are being cheated out of £2.5billion by retailers

After last week’s duty free revelation, a study undertaken by Kabbee, the award-winning licensed minicab price comparison and booking app, has today revealed that airport retailers fail to pass on an average of £2.5billion of VAT savings* to passengers travelling outside of the EU, each year.

Helping hundreds of thousands of air travel passengers get the best minicab fares to and from London’s airports all year round, Kabbee asked 1,000 of its frequent flyers what they thought of the tax pocketing behaviour of airport-based retailers.

Each year, approximately 116.5million people fly to countries outside the EU from London airports** and only 37 percent of Londoners knew why they had to show their boarding pass when buying from Duty Free, leaving 63 percent in the dark.

Joining hundreds of Brits who have already said they will refuse to show their boarding passes, including MP Chris Bryant and Dragon’s Den Duncan Bannatyne, well over half of those asked (59 percent) now refuse to conform.

The study has also revealed what consumers want to see happen – a massive 72 percent of respondents are calling for airport retailers to introduce a two-tiered price structure for EU and non-EU travellers. A surprisingly large 28 percent of consumers said they were less bothered about the tax arrangements.

Kabbee is encouraging consumers to urge retailers to ‘pass on’ the 20 percent saving, making travel that little bit more cost-effective, just as Kabbee does via its competitive airport journey fares. Each year, around 30 percent of all bookings via the app are to and from London’s airports.

The licensed minicab firm has launched a petition to help consumers call for change. See the petition here.

MP David Gauke, the Financial Secretary to the Treasury showed his concern for consumers at airports last week, saying he wants retailers to pass on the savings to shoppers. He said “The VAT relief at airports is intended to reduce prices for travellers, not as a windfall gain for shops.

“While many retailers do pass this saving on to customers, it is disappointing that some are choosing not to. We urge all airside retailers to use this relief for the benefit of their customers.”

Justin Peters, Kabbee Founder and CEO comments on the findings: “We know consumers are looking for more options to help make additional savings when taking a holiday, and the 20 percent discount they are losing out on, points us to one obvious way they can do this.

“We see hundreds of thousands of passengers booking journeys to and from the airport via Kabbee, so we offer competitive fixed fares that include parking spaces, in addition to a meet and greet programme, whereby the driver will personally assist the passenger and meet them at a designated location within the arrivals area. We hope our petition will help to make a real difference.”

-Notes to Ends-


  • The study was conducted by Kabbee between 17/08/15 to 21/08/15 to 1,000 Kabbee users who have used the service to travel to / from a London airport in the last 12 months.
  • *Annual number of passengers flying to countries outside the EU from London airports (116.5 million) multiplied by average VAT paid in an airport (£21.31) equals £2.5billion of VAT held back.
  • The average VAT paid in an airport (£21.31) is calculated from the average spend per passenger in an airport (£127.84) by Londoners surveyed.
  • **116.5 million people fly to countries outside the EU from London airports each year, calculated by multiplying annual number of passengers flying from London airports (143 million) by percentage of Londoners surveyed that said they had flown outside the EU (81.4%).
  • The annual number of passengers who fly from London airports per year (143 million) is based on figures from each of the five airports (Heathrow, Gatwick, Stanstead, Luton and London City).

Kabbee teams up with InStyle to give away £300 worth of summer treats!

*Exciting news ahead*

We’re pleased to announce that we have joined forces with our awesome loyalty partners, to launch a competition on InStyle.co.uk, offering you the chance to win a summer prize bundle worth over £300.

prize image

From a relaxing home massage to an artisan coffee kit, returning to a spotless home or receiving freshly-cut flowers after a busy week, Kabbee and its partners are helping one city dweller to enjoy their summer to the fullest!

Here’s what you could win:

• Kabbee – Free credit for your cab journey

• Housekeep – A sparkling clean home

• Bloom & Wild – Three months of freshly-cut letterbox flowers

• DogBuddy – Treat yours or a friend’s dog to a holiday for one night

• Pact Coffee – Crafty Coffee Kit & 1 bag of credit for fresh-roasted coffee

• LOVESPACE – Extra space at home with a storage collection

• Urban Massage – Luxury one hour massage enjoyed at home


To enter the competition, click here. The competition closes on Saturday 12 September 2015.

Good luck Londoners!



Meet and greet, the Kabbee way

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You’re going to be buzzing about Kabbee’s meet and greet programme.

When you arrive home from your exotic escape, you will be warmly welcomed by your Kabbee driver with your name on a Kabbee whiteboard – so you’ll never have to hunt for your driver again!

You’ll also feel more relaxed that Kabbee drivers will wait up to one hour at the terminal, helping you to avoid that ‘holiday rush’ feeling. Your driver will also track your flight and will know exactly when to be at the airport to pick you up – awesome right?!

Remember you can still benefit from the following:

  • Fixed prices upfront (airport parking space is already included in the fixed price)
  • Book up to three months in advance
  • 5 minute punctuality promise - Loyal users are entitled to Kabbee’s 5 Minute Punctuality Programme, whereby if their cab arrives more than five minutes late, they will receive a full refund for their journey.
  • 24/7 customer service
  • Double Kabbee Miles for all airport journeys

What’s more, if you take a selfie with you and your personalised whiteboard and submit it via Twitter or Facebook using the @Kabbee and hashtag #SpotBee, we’ll then treat you to £5 credit!*

Plus, we’ll select the best ‘whiteboard selfie’ posted every month** and award the winners with £20 Kabbee credit.

Happy travels,

The Kabbee Team


*£5 credit will only be rewarded once per person.

**Competition will run in July, August and September only.


Introducing Kabbee Whiteboards!

Calling all busy bees!

We’re now making it easier than ever for you to find your mighty minicab by introducing the Kabbee whiteboards.

Boards with your name will be inside your drivers’ window whilst they are waiting for you, so you can spot the cab that was sent for you without any hassle and jump inside!

Driver with board

Coming from the airport? Your driver will be standing at the arrivals with a personalised sign to greet you ahead of your journey.

When you are welcomed with your name on a whiteboard, take a selfie with you and your personalised board, submit it via Twitter or Facebook using the @Kabbee and hashtag #SpotBee. To say thank you, we’ll then treat you to £5 credit.*

Plus every month**, we will select the best ‘whiteboard selfie’ posted and award the winners with £20 Kabbee credit.

Happy travels,

The Kabbee Team

*£5 credit will only be rewarded once per person.

**Competition will run in July, August and September only.


Kabbee is 4 years young!

Kabbee 4th bday


Happy Birthday! Kabbee turned 4 in June! We can hardly BEElieve it.

The last four years have flown by so fast, and the app has grown a little mightier each day. Let’s take a look at our key successes so far:

  • Londoners have used our instant price comparison technology to quote for 13.8 million different minicab journeys.
  • 14.8 million miles with Kabbee… which is a whopping 598 times around planet earth!
  • 375,000 airport trip have been completed, which has helped us reward our best customers with 7.5 million Kabbee loyalty miles!

We don’t like to brag but the awards cupboard is starting to fill up too, and it’s fair to say, we couldn’t have done any of this without your wonderful support. Here are the awards that Kabbee has been successful with over the past year:

  • Winner of ‘Best Minicab Aggregator’ & ‘Innovation in Travel and Transport’ for the Technology Innovator Awards 2015
  • Finalist for the ‘Taxi & Private Hire Innovator of the Year’ for the London Transport Awards 2015
  • Justin Peters, Kabbee CEO, awarded Bronze for ‘Small Business Entrepreneur of the Year’ for the Great British Entrepreneur Awards
  • Bronze for ‘Best Travel & Tourism App’ in the Appys Awards
  • Shortlisted by the Growing Business Awards for the ‘Brand Builder’ category

We are also proud to have introduced more features to the Kabbee app, to make your journey experience with us even more enjoyable!

  • Take Me Home – From July 2014, a button which uses GPS data can immediately locate the users’ current location. This allows the user to get home in three simple taps.
  • Live Plot – From October 2014, Kabbee uses GPS-based technology which pinpoints where current drivers are and shows a waiting time to customers. Insert image
  • Kabbee Treats – We now reward our top users with a selection of treats, based on how many miles they have earned via Kabbee over a three-month period. Users earn one mile for every £1 they spend, and earn more miles for referring friends. Kabbee Treats include a full refund for late cabs as part of its 5 Minute Punctuality Promise, upgrade to an executive cab, and £5 credit.

We have awesome life-enhancing rewards provided by Kabbee partners too:

Airbnb – a global community hospitality app





Bloom & Wild - beautifully packaged bespoke Letterbox flowers, delivered straight through your door





Housekeep – an online booking platform for professional home cleaning





Hubbub – one delivery. All the best local food shops

hubbubweb (1)




La Gourmandina - a charming mediterranean eatery and enoteca with an eclectic menu





Urban Massage – an on-demand mobile massage service





LateRooms.com - the UK’s leading hotel booking specialist





Naked Wines - a customer-funded wine business, delivering independently produced wines to thousands of customers across the UK





Pact coffee - on a mission to get people drinking better, fresher coffee





DogBuddy – a peer-to-peer dog care platform




So we’ve come a long way, and it’s all down to you. Every mile you travel with us helps expand the swarm of mighty minicabs even further!

Happy Travels,

The Kabbee Team

Making Minicabs Mighty!


Kabbee Announces Awesome New Partners to its Loyalty Programme!

If you’re planning your summer break, searching for a ‘mobile spa’ solution, or your dog is barking for a holiday, we have the perfect treats for you!

We’d like to warmly welcome our latest trio to the Kabbee Treats Loyalty Programme this summer:

  • Airbnb – global community hospitality app
  • Urban Massage – on-demand mobile massage service
  • DogBuddy – peer-to-peer dog care platform

AirbnbUrban MassageDB

Now that the heat has really kicked in, it’s time to treat yourself to a range of relaxing rewards, to help keep your cool as the temperature rises.

Our top customers will be entitled to exclusive discounts and vouchers to get money off their first holiday via Airbnb, their first home massage treatment via Urban Massage, and a short break from their dog responsibilities with DogBuddy.

The more miles you earn, the better the reward! Here’s how Kabbee Treats works:

  • GoldBees – 400 miles to qualify!
  • SilverBees – 200 miles to qualify!
  • BronzeBees – 50 miles to qualify!

Just to remind you, here’s how you can earn miles on the app:

  • Every £1 spent = 1 mile
  • Referring friends that make their first booking with Kabbee = 10 miles
  • Choosing an executive car: £1 = 2 miles
  • Travelling to or from the airport: £1 = 2 miles

*EXCLUSIVE OFFER* customers who make standard and green bookings in July will qualify for double miles (£1 = 2 miles).

Go to Kabbee Treats, discover your status and start redeeming your well-earnt rewards!

Happy travels,

The Kabbee Team


Airbnbs teams up with Kabbee for loyalty programme holiday



London’s award-winning minicab booking and comparison app Kabbee, today announced a partnership with Airbnb, the world’s leading community-driven hospitality company. Together, they will make it easier for Londoners to take a break this summer via the Kabbee Treats Loyalty Programme.

Kabbee polled 1,900 Londoners asking them if they were planning to go abroad this year and 86 percent said they will be, with more than a quarter (27 percent) taking a city break to urban destinations. Nearly 40 percent will be heading to the airport over the next few months to enjoy a relaxing beach holiday, whilst 18 percent will be visiting beloved family and friends.

Only one in ten Londoners (13 percent) will be residing in the UK for the rest of this year, mapping out their favorite ‘staycations’ this summer. With more affordable and convenient hospitality available through services such as Airbnb, more city dwellers are choosing to go away this year.

Shockingly, only 30 percent of respondents said that they prefer a full amenities hotel, with other popular choices being a resort hotel or villa. This suggests that modern day consumers are considering alternative options to the traditional hotel accommodation.

To encourage hard-working Londoners to take a break this summer, Airbnb is giving away 100 exclusive vouchers with £20 off for first-time users via Kabbee’s Loyalty Programme. In order to redeem a voucher, users must earn 400 miles on the app* to become a GoldBee whereby they will be rewarded with a range of other treats including LateRooms.com, Housekeep, Naked Wines and Pact Coffee.

Kabbee’s CEO & Founder, Justin Peters comments on the partnership: “We believe that every business model should be designed to make life easier for consumers and providing a service at the tip of their fingers, is doing exactly that.

“The Kabbee Treats Loyalty Programme is an industry-first we designed to offer a range of life-enhancing gifts for Londoners. Airbnb is a perfect match for us.”



Hasta la vista London, We’re off on our jollies! 9 in 10 Londoners are due to jet off abroad this summer



City-dwellers are handing London over to the tourists to enjoy this summer, as 86 percent of locals say they intend to jet off in search of sunnier climes in the next few months. London’s travel plans have been revealed by Kabbee, London’s minicab comparison and booking app, to celebrate its new partnership with the world-leading community hospitality app Airbnb.

Kabbee, the minicab app used by 500,000 London-based passengers, polled 1,900 locals asking them if they were planning to go abroad this year and a whopping 86 percent said they will be, with 38 percent heading for the beach and 27 percent opting for a city break. Opting for a potentially ‘brisk break’, 13 percent of Londoners are planning a ‘staycation’ this summer.*

The poll was conducted to launch Kabbee’s latest loyalty programme partnership, with Airbnb, who will treat hard-working Londoners to £20 off their first booking.**

The poll also revealed that Londoners are not scrimping on their choice of accommodation either, with the majority opting for a hotel (31%), followed by any type of resort (23%), or a villa or cottage (16%).  Campsites were the least popular choice of holiday accommodation, with a tiny 0.8 percent keen to peg down during their time away.

To understand when the ‘holiday buzz’ begins, Kabbee recently found that around one in five British holidaymakers felt that their holiday started when the cab arrived to take them to the airport (17%), but almost a quarter of holidaymakers said it was arriving at the airport with plenty of time to spare, that gave them that bye-bye Britain buzz (23%).

Kabbee’s CEO & Founder, Justin Peters comments on London’s holiday plans: “Every year we see around 25 percent of all of our bookings going to and from London’s five airports. Admittedly, many of these are for business travel, but we know from speaking to our drivers that many airport passengers are taking a well-deserved break.

“Life in London is tough, making down time even more important, so it’s reassuring to see that people are swapping their laptops for sun loungers.”

*The poll of Londoners was conducted in May 2015

** In order to redeem a voucher, Kabbee users must earn 400 miles on the app to become a GoldBee. Kabbee’s users earn one mile for every £1 they spend, and earn more miles for referring friends via the app, booking an executive cab or travelling to/from the airport.


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